Steve Lewis
            760.476.9560
Your Real Estate Resource

Value of Hiring a Real Estate Professional

Here are just a few areas in which a professional real estate agent earns his commission:

Pricing Considerations
A professional’s insight in determining a pricing strategy for your property can keep you from missing a selling opportunity by undervaluing or wasting time by overpricing. Experience evaluating competing properties and market trends is a first ingredient for the best transaction experience.

Marketing Expertise
Preparation: A professional real estate agent is skilled in recommending repairs or cosmetic work that has proven to minimize time on market and maximize both prospect interest and sales price.

Exposure to the public: A professional real estate agent will know best how to use flyers, open house days, and especially mailing to and meeting with ex-clients and other qualified buyers. The National Association of REALTORS® studies show that 82% of real estate sales are the result not of advertising, but of agent contacts through previous clients, referrals, and personal contacts, including... Exposure to other industry professionals and active prospecting.  A professional real estate agent will utilize the Multiple Listing Service and the internet. Once your property is listed, it is statistically likely the buyer will be the client of another agent associated with yours.

Advertising: It takes experience to know what works in advertising.  Ads generate phone calls to the real estate office but statistically have minimum effectiveness selling a specific property.  Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller desperate.

Security
Working with a real estate agent ensures showings will be supervised.  You can instruct un-chaperoned buyers to call your agent for an appointment so they can be prescreened, you will be safe, and you can do your final polish before the showing.

Negotiating
Middle person:  Most buyers prefer to negotiate with someone they perceive as unbiased, not emotional, and professionally trained.  They are more likely to express objections to agents with the hope of resolution, when they otherwise might move on to another property rather than talking to you directly.
Objectivity:  Evaluate proposals privately without compromising your marketing position.

Monitoring, Renegotiating and Closing the Sale
Overwhelming volume of steps.  The process of appraisals, inspections, and financing involves a lot of possible pitfalls.  There are many required legal forms and processes and a professional real estate agent will coordinate all of the paperwork to ensure a smooth closing.

Experience reading and following escrow instructions.  Instructions must be clear and complete. Your agent is the best person to objectively help you communicate these issues and move the transaction to closing.

Inspectors and other professionals.  Your agent can meet specialists and negotiate regarding repairs needed to complete your contract.  Industry contacts provide resources for contractors in many areas with knowledge as to their historical skill and reliability.